Some people spend money on trendy but cheap eyewear, while longing for eternal classics. That paradox recognized, was the spark that ignited the KILSGAARD brand. The logic of their design is to subvert this contradiction - nurture that longing for iconic and classic eyewear, but with designs founded in structural integrity. Jacob Kilsgaard founded the company in 2007, and worked closely with the renowned architectural design company Bonnelycke MDD from the beginning. The concept was ready to launch in March 2008 at the Drommesyn Show in Copenhagen. Jacob doesn’t come from a designer’s background, but his passion for “feinschmeck”and good, clean business strategies have successfully translated into urban-classic spectacle frames by Bonnelycke MDD.