For example, if you visit our site we may later serve you with targeted ads for our brands of eyewear as you browse the internet or through other channels (websites and social media platforms), such as emails.
A description of the types of data (for example, IP addresses, cookie identifiers, website activity) that are collected for targeted advertising.
We may collect the following categories of information for the purposes explained below.
Advertiser website activity: This is data about your browsing activity on the Advertiser's website. For example, which pages you visited and when.
Device and browser information: This is technical information about the device or browser you use to access the Advertiser's website. For example, your device's IP address, cookie string data and (in the case of mobile devices) your device type and mobile device's unique identifier such as the Apple IDFA or Android Advertising ID.
Ad data: This is data about the online ads we have served (or attempted to serve) to you. It includes things like how many times an ad has been served to you, what page the ad appeared on, and whether you clicked on or otherwise interacted with the ad.
Data from Advertising Partners: This is data that we receive from other digital advertising companies that we work with (“Advertising Partners”) to help us deliver ads to you and recognize you across browsers and devices. This may include pseudonymous advertiser identifiers that some Advertisers or other third party ad platforms choose to share with us, such as your “Customer ID” with an Advertiser or an identifier associated with a hashed (not readable) version of your email address. We may work with these Advertising Partners to synchronize their unique, anonymous identifiers to our own to enhance data points about a particular unique browser or device.
Email: Some of you may choose to share actual email addresses with us, so that (with the help of Advertising Partners) we can serve targeted ads to customers and keep you informed regarding our services and offerings. We will always provide you with a way to unsubscribe from any email lists that we are using.
We use this data to help with our marketing and to continue to provide you with relevant content and offers. We also use this data to operate, improve and enhance our website and brick and mortar locations. Additionally, this data may be used by third party services we utilize for marketing and advertising outreach.
Your choices and opting-out
We recognize how important your online privacy is to you, so we offer the following options for controlling the targeted ads you receive and how we use your data:
You can opt out of receiving targeted ads served on our behalf by clicking on the blue icon that typically appears in the corner of the ads we serve or by clicking here. Please note that, if you delete your cookies or upgrade your browser after having opted out, you will need to opt out again. Further, if you use multiple browsers or devices you will need to execute this opt out on each browser or device. If you opt-out we may collect some data about your online activity for operational purposes (such as fraud prevention) but it won't be used by us for the purpose of targeting ads to you.
For some ad targeting you may use the Network Advertising Initiative (NAI) opt out tool here, which will allow you to opt out of seeing targeted ads from us and from other NAI approved member companies.
For additional ways to opt-out of ad targeting you may use the Digital Advertising Alliance (DAA) opt-out tool here.
Please note that when using the ad industry opt-out tools described above:
If you opt-out we may still collect some data about your online activity for operational purposes (such as fraud prevention) but it won't be used by us for the purpose of targeting ads to you.
If you use multiple browsers or devices you may need to execute this opt out on each browser or device.
Other ad companies’ opt-outs may function differently than our opt-out.
You can opt-out of our tracking your online activity for targeted advertising purposes (Do Not Track): We respond to “do not track” or “DNT” signals sent from your browser. If the website of one of our Advertisers receives a DNT signal, during that visit, we will not link data we collect to your browser identifier so that new data collected about you will not be used by us for targeted advertising purposes, but older data collected about you may still be used.
To opt out of receiving targeted ads that are based on your behavior across different mobile applications follow the below instructions, for iOS and Android devices:
iOS 7 or Higher: Go to your Settings > Select Privacy > Select Advertising > Enable the “Limit Ad Tracking” setting
For Android devices with OS 2.2 or higher and Google Play Services version 4.0 or higher: Open your Google Settings app > Ads > Enable “Opt out of interest-based advertising”
Opting out will not prevent you from seeing ads, but those ads will likely be less relevant because they won’t be tailored to your interests. The ads might, for instance, be randomly generated or based on the web page you are visiting.